She Goes Digital: A Digital Empowerment Initiative

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At Oxbridge, we believe in empowering women and girls to lead, innovate, and thrive. Our initiatives aim to provide them with the tools, knowledge, and opportunities they need to achieve their fullest potential. We focus on fostering skills in climate literacy, digital literacy, financial management, and entrepreneurship, helping women and girls become agents of change in their communities.

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SHE GOES DIGITAL: A DIGITAL EMPOWERMENT INITIATIVE

She Goes Digital is one of our groundbreaking initiatives, funded by the European Union Delegation to Pakistan. The program focused on digitizing small women-led businesses, with a particular emphasis on KPK province. 100+ Women entrepreneurs from KPK, Sindh, and Punjab participated in a competitive challenge and received training on business strategies, digital marketing, customer retention, and financial management. Through practical sessions, participants learned to leverage digital tools and technologies to expand their businesses across social and e-commerce platforms. Financial support was provided to help them promote their businesses online.

To ensure the program delivered measurable results, a Monitoring, Evaluation, and Learning (MEL) framework was applied throughout the project cycle. This included:

Baseline and Post-Training Assessments to track digital skill development.
Business Performance Tracking to evaluate changes in revenue, customer base, and online reach.
Participant Feedback Mechanisms to adapt training content in real time.
Impact Analysis to document success stories and identify opportunities for scaling.

The initiative’s MEL-driven insights confirmed its success, with participating women digitizing their operations, improving business efficiency, increasing revenue, and expanding into national and international markets.

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To ensure the program delivered measurable results, a Monitoring, Evaluation, and Learning (MEL) framework was applied throughout the project cycle. This included:

Baseline and Post-Training Assessments to track digital skill development.

Business Performance Tracking to evaluate changes in revenue, customer base, and online reach.

Participant Feedback Mechanisms to adapt training content in real time.

Impact Analysis to document success stories and identify opportunities for scaling.

The initiative’s MEL-driven insights confirmed its success, with participating women digitizing their operations, improving business efficiency, increasing revenue, and expanding into national and international markets.